SUGAR™ visual identity
logo design + conceptwork

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brand direction : mayuka sano ( SUGAR )
visual identity : tomomichi ikeda ( ungraffi )
art direction + graphic design : tomomichi ikeda ( ungraffi )
logotype base : Akzidenz Grotesk

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SUGAR Co.Ltd.
business contents :
beauty business,
development and research of beauty product,
and more.

logo design concept
The logo symbol symbolizes that is the company where sugar Co., Ltd. promotes [beauty] as shape; is done.
I expressed "unity" (balance) or "sense of stability" "trust" "universality" by making a feeling of total unification the square of the square and decided to be based on this. "," of the lower right becomes the a cute accent symbolizing the beauty of the woman. For example, there is difference in this the a cute accent between English and French, and the English as the sight thinks that French can feel a significant, sexy impression for making masculine vanity because I spell it, and a character sign enters. This as a symbol of the beauty on the left there "is a meaning of ideal the の shape protects the beauty, and to improve".

I will design the logo symbol which is easy to have I am solid-looking and I am symbolic and recognize it wearing well in future when I aim at the wide development about the field of beauty not to lose a high class and a feeling of brand.

CANNES LIONS 2009
Cyber Lions Shortlist

Advertising & Media

shortlist work :
amana Inc.
amana.jp

project core member :
planning + art direction : sachiko oyamada ( amana inc. )
art direction + graphic design : tomomichi ikeda ( ungraffi )
technical direction : masaoki ikoma ( amana inc. ) , muraken ( undefiend )
flash development : muraken ( undefiend )

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The Cannes Lions International Advertising Festival (IAF) is a global festival for those working in advertising and related fields. The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais de Festivals in Cannes, France. In 2009, it is running from 21-27 June.
More than 10,000 delegates from around the world attended the festival in 2008 to view shortlisted work and attend seminars, workshops and master classes. The week's activities include four award ceremonies - culminating with the Film, Titanium and Integrated Lions awards - as well as an opening and closing gala.